Usage of mobile apps is rising at an astounding pace with the flood of smartphones that we are seeing today. And as was expected, the Social Networking revolution has gone mobile, interestingly a major portion of downloads that happen even from the Social Networking category are the dating apps. A recent publication by Flurry suggests that Dating apps may be the next big thing. Here are the usage pattern that Flurry saw in its study:
- Within the world of mobile apps, the largest category on iOS and Android, behind gaming, is Social Networking, in which dating apps appear.
- Mobile dating apps now command more time compared to online dating sites: 8.4 minutes vs. 8.3 minutes
- In terms of engagement, frequency of use is driving growth in time spent per day in mobile dating apps. Last year, the average user opened his dating app 2 times per day, a little under 2 minutes each time. Now he opens his app over 5 times a day, but for shorter periods of time, about 1.5 minutes per session.
- The number of people using dating apps is growing faster than the number using all apps.
- Dating apps are more popular on smartphones than online dating sites are on the Internet.
- Comparing Internet dating to mobile app dating directly, unique users in mobile dating apps now account for about one third compared to the number of Internet dating users, which has doubled over the last year.
