Bangalore based Taazza, the leading location-based service for India, has rebranded TaazzaGO as Localbeat (much simpler name) and has launched on iOS platforms as well.. TaazzaGO is among the top rated applications on Android for India and has successfully remained among the top 10 apps for India as rated by AppBrain all through 2011. The first of its kind application is a GPS-enabled system that allows users to know what’s happening around where they live in terms of news, shopping deals & discounts, events & yellow pages. The service is live in 40 cities and will soon be expanding to top 100 cities in India.
The app surfaces content around where the user is at any given moment and provides the ability to drill down into the content that the user is looking for. The app also allows reporting issues in the neighbourhood & lets NGOs use this data to make the locality better. There are over 10 partners who use the location based marketing platform and are seeing much higher conversion rates on the platform.
- Localbeat for iOS: http://www.localbeat.in
- Localbeat for Android: http://android.localbeat.in
